Articles
These archive versions of The Session Feature Articles are posted as initially published. Deadlines, contacts and links have not been updated. Please keep this in mind when using this resource. In some cases, updates can be found in a more recent editions of The Session.
Marketing & Promotion
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Getting Intimate With Your Fans
August 7, 2009 in Marketing & Promotion
It’s time to talk about lifestyle marketing. For those of you who attended “Your Fan is Your...
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Branding in a Branded World
August 6, 2009 in Marketing & Promotion
Just the other day, while I was out contributing to the economy at a local mall, I giggled at the sight of...
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Facebook & Fanbase-Building
August 6, 2009 in Marketing & Promotion
We’ve all heard of MySpace and the wave of social networking that has taken over the internet....
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Your Website as a Tool
July 30, 2009 in Marketing & Promotion
Can your website get you signed? Not necessarily…but it sure couldn't hurt. Often used as a means...
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Web Solutions
July 30, 2009 in Marketing & Promotion
Know you should have a website to promote your musical career, but confused about the whole business? Here...
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The Essentials of CD Design
July 29, 2009 in Marketing & Promotion
Looking at recent items coming into our office has inspired me to talk about CD design again. Many of you...
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Design Recap: More on CD Design
July 29, 2009 in Marketing & Promotion
First impressions count! Make sure you allow enough in your recording budget for a professional looking...
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Songwriters & Radio Play
July 29, 2009 in Marketing & Promotion
Songwriters earn money by licensing their songs and collecting royalties. In this article we're going to...
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The Rocky Road to Radio Play
July 29, 2009 in Marketing & Promotion
Pursuing radio airplay can be expensive, frustrating and time consuming. Some artists assume all that's...
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More on the Fine Art of Media Kits
July 29, 2009 in Marketing & Promotion
"Packaging is an artistic statement in itself and taking a little bit of time and pride in it shows...
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