Digital Delivery of Your Singles to Radio

by SaskMusic

July 29, 2009 in Marketing & Promotion

Major labels now send their new releases to radio via the Digital Media Distribution System (DMDS). Headed by Musicrypt, a Canadian Company, this system of delivering music as a digital file is safe, simple, and instantaneous. (All radio stations receive the latest Shania single at the same time.)

For radio, it means no wrestling with envelopes, and poly wrap, no searching thru piles and piles of CDs stacked up on a desk. They now receive an email to let them know that the new Shania single has arrived, or the latest Alicia Keys is online and ready to be downloaded. The music director just needs to click and listen. Most music directors prefer receiving their new releases in this format.

When you consider CD manufacturing, design, and packaging costs, postage charges, envelope and press release fees, sending a CD to radio can cost the independent artist as much as $5.75 per unit. (That's assuming you have access to an up-to-date mailing list.) DMDS does the same for $2.95* per station...and it's there in an instant.

Along with a wave file of the song, radio receives a scan of the artist and/or the group, bio information, record label copy, touring details, a link to the artist's website, and contact information, with far less hassle for you the artist.

This service is available to independent artists through the RDR Music Group. The charge per song is $97.50 for initial setup/upload (bio, scan of the artist and/or CD, tour information, label copy info, web site link, etc.) plus $2.95 per station delivered to. (Number of stations per format varies). You can send the same song to different formats and you only pay the upload fee once.

For further information about using this service call 1-800-557-3723 or email

Musicrypt Announces U.S. Launch

Musicrypt Inc., the industry's leading enabler of user-friendly and secure music distribution has announced it will enter the United States Music Industry in early 2005, partnered with Billboard Radio Monitor, following an extremely successful year in Canada. Musicrypt's Digital Media Distribution System (DMDS) is the premier digital music distribution system in the industry. DMDS is currently used by over 85% of the Canadian music industry, which includes leading record labels such as Sony/BMG Music, EMI Music, Universal Music and Warner Music. Major Canadian broadcast chains representing 100% of all chart monitored radio stations now use DMDS, including Canada's three largest broadcasters, Corus Radio, Rogers Media Broadcasting and Standard Radio on an exclusive basis.

Musicrypt's DMDS is an easy to use web-based system that requires no expensive software or hardware. Musicrypt delivers music simultaneously nationwide and is available 24x7. Its advanced technology allows record labels, and broadcasters to control the delivery and receipt of their music.

"Musicrypt's DMDS has dramatically increased the speed of delivery of SONY/BMG's new music, internally and to the trade. Our promotion, marketing and sales staff now work with portable digital devices rather than bulky CD libraries," said Norman Miller, VP Digital Business, IS&T and Marketing Services for SONY/BMG Canada, Inc. "We expect to eliminate the distribution of advance music on CD altogether in 2005 to fully benefit from the added security that the DMDS model provides."

With the music industry accounting for over 30 Billion dollars today, Musicrypt has gone to great lengths to develop technology to deliver the highest possible broadcast quality music to its customers. Musicrypt has securely delivered over a quarter of a million deliveries to date with today's hottest music chart toppers such as Shania Twain, Britney Spears, U2, 3 Doors Down, Avril Lavigne, Alicia Keys, Depeche Mode, Jennifer Lopez, Christina Aguilera, Coldplay, Dido, Evanescence, Green Day, Gwen Stefani, Hoobastank, Jet, Jimmy Eat World, Maroon 5, N.E.R.D., R.Kelly, Seal, SUM 41, Sting, The White Stripes, Tim McGraw, Usher and hundreds of others.

"Based on the high demand for more advanced digital distribution in the music industry, we are looking forward to launching into the U.S. market early this year," stated Cliff Hunt, Chairman and co-founder of Musicrypt. "The music industry is constantly evolving and growing, and our DMDS is changing the way record labels & broadcasters deliver quality music files securely and inexpensively. Based on the great successes we've had in Canada this past year, we are looking forward to launching our DMDS technology worldwide."


By Lorena Kelly for SaskMusic. Originally published February 2005.

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