NAMM's Believe in Music Week

When

  • January 18, 2021
  • January 19, 2021
  • January 20, 2021
  • January 21, 2021
  • January 22, 2021

Believe in Music Week is the global gathering to unify and support the people who bring music to the world.

The online celebration, to be held over the week of January 18, 2021, will feature a mix of comprehensive programming and professional education at BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. The event will also offer live music, content and product discovery for all who believe in music, helping connect music makers and enthusiasts across the world.

While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time.

Believe in Music Week is facilitated by interactive, matchmaking technology, featuring a robust marketplace to connect buyers and sellers, education and training across numerous tracks, and Believe in Music TV, programming to connect and inspire the people who bring music to the world.

The event will be accessible in January 2021 by visiting believeinmusic.tv, showcasing a variety of live and recorded content produced by NAMM and an alliance of organizations that believe in the power of music and music making.

Attendees can peruse content in Believe in Music TV and create their own schedules, with an event program that is always up to date.

Qualified buyers and media will have unique access to meeting requests and brand engagement, helping marketers tell brand stories and connecting industry members across the world.

The product marketplace, showcasing the latest gear across categories, along with brand experience pages, showcasing brand stories and information, will highlight product discovery to all who believe in music.

Education and training sessions will engage audiences with interactive polls and surveys along with a live Q&A.

Powered by artificial intelligence, attendees will be able to see who else is at the digital event and match them based on products and subjects of interest, along with chances to interact at networking events, awards shows, panel discussions and more.

Multiple language options and automated time zone adjustments, along with unique programming to international audiences, will help Believe in Music Week connect the world.

Registration for the digital experience opens in October 2021.

For more info and to register click here.

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