SaskMusic is thrilled to announce our first ever Saskatchewan-based prairie sync summit. This event is designed to build in complexity over two days of learning, covering topics starting from the basics of "what is sync?" up to more advanced panels for those already placing music in or composing for film/TV.
Hearing their music in a feature film, network TV show or national commercial is a goal of many artists. But what is really involved? What are the legal and financial implications that artists and composers need to be aware of when pursuing and accepting sync offers? How can you make sure your music is clearable when these opportunities appear?
With a goal of preparing and educating more prairie artists on 'sync readiness', we'll gather for a fun and informative weekend in Saskatoon led by a lineup of national and international sync professionals, to hear how the sync industry really works and how you can pursue opportunities in it.
REGISTRATION FORM https://saskmusic.wufoo.com/forms/screenmusic-2025/
Weekend Schedule (subject to change)
SATURDAY MARCH 22
- 9-9:45am Opening Registration/Breakfast/Arrivals
- 10am-11:15am "Sync101: Sync Licensing” -What it is & how it works – Sync terms/what is all tied to sync opportunities. Overview of the sync industry and panels for the weekend.
- 11:15am-12:30pm "How to Get Your Music Sync Ready” - Metadata, prepping produced tracks for sync use, packaging your music for sync licensing opportunities.
- 12:30-1:30 Networking LUNCH, on-site at the Alt Hotel; for those that opt in on the registration form..
- 1:30-2:45pm “Sync Industry Key Players & Roles in The Music Industry” – Who do you contact? How do you pitch? Where do supervisors look/find music?
- 2:45-4pm “Sync & Royalties, Contracts/License/Split Sheet” – Backend royalties; cue sheets, copyrights – SOCAN
- 4-515pm "Sync process hands-on” - Practical examples of sync success; demos of successful sync placements, why they worked, and how the process went. Examples provided by our sync panelists.
- 8-11pm Showcase Event with several Sync-Ready Sask Artists (submissions closed March 3)
SUNDAY MARCH 23
- 9-9:45am Opening registration/Breakfast/Arrivals
- 10-11:15am “Composing for Film/TV” – Artist focused, how to compose for sync placements in mind. What music supervisors look for & trends in the sync composition world.
- 11:15am-12:30pm “Producing Music for Sync “- Stems, versions of the tracks? Vocal/No vocal, 15sec, 30sec, 1min? Music beds? Producer-focused on getting the best mix ready for sync opportunities.
- 12:30-1:30pm Networking LUNCH, on-site at the Alt Hotel for those that opt in on registration form.
- 1:30-2:45pm “Sync for TV/Film & Legal talk for Film Makers”. Contracts, license types, negotiating your sync agreement between artists and film makers.
- 2:45-4pm “Sync Your Funding”– How does music get funded? How do you find money to commission original music for your film? How do artists get funding to produce music for sync. Sask sync funding options and more.
- 4-515pm "AI & Sync” – Who Uses it? Why Use it? Does it have its place? OR leave us alone robots! Do you own the copyright of your AI music to be able to license? Ethic vs Legal?
REGISTRATION IS OPEN NOW: 
https://saskmusic.wufoo.com/forms/screenmusic-2025/
Our host hotel is the ALT, Saskatoon. To access the hotel booking block for this event please visit this link.
Early rates in effect til midnight March 16 with discounts for SaskMusic members. The summit will take place at the ALT Hotel, 480 2 Ave S, Saskatoon.
Registration Rates
- Adult $239 (save $50 on early bird registrations: $189 til March 16)
- Youth age 19 or under $189 (save $40 on early bird registrations: $149 til March 16)
- Networking lunches $20 each day (Saturday and Sunday)
- SaskMusic Members receive $40 discount
- Minors must be accompanied by an adult.
- While we recommend attending both days of the summit, the content is intended to build from the basics into more advanced topics. Please contact us by phone to register for a single day at 60% of the weekend rate that you'd be registering under.
- SaskMusic members - if cost is a barrier to your registering, please reach out. We will be drawing for a number of free and reduced cost registrations. This event will not be repeated for at least 2 years and we don't want anyone to miss out if possible.
MEET THE PANELISTS
We'll be adding info on more panelists joining us here.
LISA WHYNOT, Entertainment Lawyer
Lisa Whynot is a prominent entertainment lawyer known for her extensive experience in music law and her dedication to advocating for artists, songwriters, producers, mixers, labels and music industry professionals. Having spent 15 years in Los Angeles CA and now based in Toronto, Lisa has established herself as a key figure in the music business, on both sides of the border.
Early in her career, Lisa started her own entertainment law firm and management company, where she honed her skills and gained valuable experience working with up-and-coming clients. Her deep understanding of the complexities of the music industry quickly distinguished her as a top-tier music lawyer. She joined the legal team at EMI Music Canada, before moving stateside and being recruited by top entertainment law firms based in Los Angeles.
In her practice, Lisa handles a wide range of legal matters, including contract negotiation, copyright and trademark issues, licensing agreements, and royalty disputes. She is known for her strategic approach and her ability to provide clear, practical advice that empowers her clients to make informed decisions. Her clients include emerging artists, established musicians, producers, mixers, songwriters record labels, and music publishers, all of whom rely on her expertise to navigate the complexities of the industry.
Beyond her professional achievements, Lisa is dedicated to mentoring the next generation of music industry professionals and artists; she frequently speaks at industry conferences and participates in panels discussing the evolving landscape of the music business.
Edwards Creative Law - Canada's Entertainment Law Boutique™
"We’re entertainment lawyers who understand the business of creative industries. We guide creators and business professionals as they navigate the legal complexities of working with others—purchasing, financing, creating, licencing, and protecting creative properties, buying and selling creative services.
We act for clients from across Canada and around the world – working in Canada with Canadians. We advise on and structure their commercial transactions, their employment and independent contractor relationships. We incorporate and administer their corporations. And, if necessary, we resolve their disputes."
https://edwardslaw.ca/our-people/entertainment-lawyer-lisa-whynot/
MICHELLE ALLMAN-ESDAILLE, The HOOK Sync Group - CEO & Owner
As the CEO of The HOOK Sync Group, Michelle Allman-Esdaille has made a significant mark in the world of sync licensing, breaking barriers as the only Black female in Canada to own and operate her own sync agency since 2020. Her leadership is not just about business; it’s about creating opportunities and uplifting voices from underrepresented communities. The HOOK Sync Group proudly represents artists, music producers, composers, songwriters, and arrangers within the BIPOC, LGBTQ+, and recognized-as-female communities, ensuring their talents are seen and heard across the entertainment industry.
Under Michelle's guidance, The HOOK Sync Group has secured impressive sync placements, including spots on BET+, HGTV, TLC, VH1, Bravo, CNN and more. These successes are a testament to her deep industry connections and unwavering commitment to showcasing diverse talent.
Moreover, Michelle is the creator of the Sync Music Production Accelerator, developed through her education company Sustainable Creative Living. In its third year, this groundbreaking program empowers Black producers to create music for TV, film, commercials, and video games. Expanding on this mission, Michelle is set to launch new sync-focused courses in 2025, equipping participants with the knowledge and skills to thrive, become competitive and proficient in the world of sync licensing.
Through her visionary leadership and dedication, Michelle is not only transforming the tangibility of sync licensing but also forging a more inclusive, equitable and sustainable future for the music industry. Her work continues to inspire and create pathways for the next generation of diverse talent.
MICHAEL A. PERLMUTTER - Music Supervisor, President, Instinct Entertainment
Select TV credits: Fellow Travelers, North of North, The Institute, Orphan Black Echoes, The Handmaid’s Tale, Moonhaven, Altered Carbon, From, Beacon 23, Billy The Kid, Circuits Breakers, Spinning Out, Ten Days In The Valley, Vikings, Black Life: Untold Stories, Wild Cards, I Have Nothing, Houdini & Doyle,
Mary Kills People, Degrassi, Private Eyes, Beauty and The Beast, Haven,
Queer As Folk
Select Film credits: Bride Hard (Rebel Wilson), Crisis (Gary Oldman, Evangeline Lilly, Armie Hammer), Arbitrage (Richard Gere, Susan Sarandon), Sharp Corner (Ben Foster, Cobie Smulders), Firestarter (Zac Efron, Gloria Reuben), We Forgot To Break Up (Lane Webber, Daniel Gravelle, June Laporte),The Baker (Ron Perlman, Harvey Keitel, Elias Koteas), Some Other Woman (Amber Crew, Tom Felton, Ashley Greene), Big Gold Brick (Andy Garcia, Megan Fox, Emory Cohen), Castle In The Ground (Alex Wolff, Imogen Poots), Firecrackers (Michaela Kurimsky, Kareena Evans), The New Romantic (Jessica Barden, Hayley Law), The Kid Detective (Adam Brody), The Weekend (Sasheer Zamata), Little Italy (Hayden Christensen, Emma Roberts, Danny Aiello), Love Jacked (Amber Stevens West, Omar Epps),
The Other Half (Tatiana Maslany, Tom Cullen), Across The Line (Stephan James)
Select Special Projects: JUNO Awards 2025, Highlight reels for CTV’s Olympic Broadcasts (Vancouver and London); curating the Canadian Music Café during The Toronto International Film Festival (TIFF); licensing + administration for: The National Music Centre (Calgary), Canadian Museum of Human Rights (Winnipeg), Canadian Songwriter’s Hall of Fame.
KIM TEMPLE - Music Publishers Canada
Kim Temple is Senior Manager, Programming and Industry Relations at Music Publishers Canada (MPC), a non-profit membership-based association. Through cross-sector collaboration MPC strives to educate creative industries about the inherent value of a song, including how to license music for film, television, ads and gaming. As a music publisher with expertise in rights and royalty management, creative sync, and songwriter development, Kim is a passionate advocate for creators' rights and fair compensation for artists. She manages the Women In The Studio National Accelerator for women-identifying, non-binary and gender non-conforming producers.
CODY PARTRIDGE - President, Pear Tree Music Supervision
Cody Partridge is a multi-award-winning Music Supervisor and President of Pear Tree Music Supervision. With over a decade of experience in the industry, his 200+ credits help demonstrate his versatility in navigating music clearances and placements over all forms of media. Cody prides himself on being the 'Indiana Jones of Music Clearances', constantly finding hidden gems, and never allowing rights holders to go undiscovered. His main objective is to assist a production in creating the project that they envision, and he is happy to facilitate the needs in both a creative and/or administrative capacity as each specific project requires. He is adept at navigating Union implications when placing any affiliated recordings, assuring clients a sound and complete experience in all aspects of authentic music use, regardless if the desire is recognizable or yet to be discovered. Cody is on the Board of Directors and the Vice Prsident of the Canadian Guild of Music Supervisors, helping to support and evolve the community of music supervision.
AMY ELIGH - Director, Publishing & Licensing at Arts & Crafts Music
Amy Eligh began her career in Publishing at Casablanca Media / Red Brick Songs in the Copyright and Royalties department, before moving into Creative – where she successfully stationed herself for over a decade before moving to Arts & Crafts Music. Within her role as Director of Publishing & Licensing, Amy pitches large-scale catalogue of songs for film, trailers, advertising, video games, and TV (US & Canada) as well as oversees the day to day within the department. In addition to pitching, Amy organizes showcases for clients / songwriters with TV networks, music supervisors, and advertisers. She also develops new writers, arranges co-writing sessions, coordinates and hosts song-writing camps, and scouts for talent. At Arts & Crafts Music, Amy works with Broken Social Scene, Dear Rouge, Old Man Saxon, Marcus Paquin, Dan Mangan, bülow, Cary Brothers, Sarah MacDougall, David Vertesi, Jordan Klassen, Sylo and many more. Amy is also on the Board of Directors for Music Publishers Canada and the Chair of the FACTOR Board.
ADRIENNE LABELLE - Wavepool Sync
Adrienne LaBelle is the Co-Founder of Wavepool Sync, a sync licensing agency based on the unceded territories of the Musqueam, Squamish and Tsleil-Waututh peoples, colonially known as Vancouver. Wavepool is dedicated to championing independent artists and helping them to build sustainable careers by representing their songs for sync licensing opportunities, helping to place their music in films, television, advertising, and beyond. Adrienne first got involved in the sync world via Mint Records, where they co-managed the label as well as the sync licensing department. During their time at Mint, they helped to secure placements for Mint artists in popular shows such as Yellowjackets and Scott Pilgrim Takes Off, as well as indie films Door Mouse and Infinity Pool, to name a few. Since moving on from Mint, Adrienne has joined forces with Hasan Li to create Wavepool, a new sync agency looking to grow and build lasting relationships with artists, composers, and music supervisors alike.
JORDAN HOWARD - Daytripper Music Publishing & CCS Rights Management
Jordan Howard serves as the Creative Director and Global Head of A&R at CCS Rights Management (CCS)and Daytripper Music Publishing, where he leads the development and signing of emerging and established artists, songwriters, and producers. Since taking on his role in 2014, Jordan has played a pivotal role in placing songs from CCS and Daytripper songwriters on all major streaming platforms and has secured major placements with brands like Apple, Shure, Schweppes and The Olympics. With an impressive track record in A&R, Jordan has worked alongside CCS Founder and President Jodie Ferneyhough for over a decade, contributing to the company’s remarkable growth. Under their leadership, the CCS roster has earned 6 Juno Awards, 8 CCMA Awards, multiple Grammy nominations, and numerous gold and platinum certifications.
In addition to his A&R work, Jordan is actively involved in the Canadian music industry as a member of
Music Publishers Canada. He serves on the events committee and co-chairs the NxtGen task force, which
provides support and mentorship to the next generation of music publishing executives through
education, networking, and industry access
WILL BE UPDATED WITH MORE PANELISTS SOON!
