WieManage at BreakOut West: A Celebration of Music, Community, and Connection
BreakOut West 2024 in Saskatoon was much more than a festival for WieManage—it was an opportunity to fully engage with the beating heart of the music industry. The city buzzed with excitement as packed venues showcased both emerging and established talent from across Canada. Fans, artists, and industry professionals filled every space, eager to share in the music and build connections. The diversity and vibrancy of Canadian music were on full display, reminding us why this industry is so inspiring. For Doug and me, it was about more than enjoying the performances—it was about fostering the meaningful relationships that make the music community so special.
Douglas Chong, WieManage Creative Asset Management Business and Event Manager's Experience at BreakOut West
As the latest addition to WieManage, I was lucky enough to represent the team and enjoy BreakOut West right here in Saskatchewan as my very first order of business and let me tell you all about my experience.
It’s difficult to truly grasp the entirety of the events in one word but this is what I’ve landed on: heartwarming.
It was heartwarming to attend my very first festival in where I now call my home, Saskatoon. See, I’ve been here less than a year after leaving the only city I’ve ever called home until now, Toronto. Toronto is where I laid down my foundation within the music industry over many years of hard work, dedication, hustle and a commitment to the people involved in it. I’m now laying down a new foundation with the community here in Saskatoon and BreakOut West was my opportunity to represent WieManage and continue to build upon it.
It was heartwarming to see the industry represented so well along with all the casual lovers of music. Everyone came out early and everyone stayed out late. Everyone hopped from venue to venue hoping to catch a glimpse of some amazing talent they have yet to discover live or to experience again as a loyal fan. Everyone was willing to share their knowledge of “who to check out next” or yell from the rooftops about the artist that just “rocked their world”.
It was heartwarming to see local standouts like Grimelda, Rooky Kamiz, The Radiant and TOVA continue to thrive and represent their hometown of Saskatoon with such fervour and unbridled passion for what they do. Talents like The Naysayers, Amos The Kid, Kate Yahn, Major Love and Alex MacNeil And The Revenants showed that the rest of Canada is in amazing hands as well.
BreakOut West made me feel something I haven’t felt since leaving Toronto and its robust music industry, I felt a sense of pride, community and support for everyone that’s involved within the creative and business sides of it and the fans of music. It was important, it was special, it was heartwarming.
