CIMA Partners with Tixr to Support Canadian Touring Artists

CIMA Partners with Tixr to Support Canadian Touring Artists


March 20, 2024 in Industry News

The Canadian Independent Music Association Partners with Tixr to Support Canadian Touring Artists through CIMA’s Road Gold Certification Program

[Toronto, March 20, 2024] – The Canadian Independent Music Association (CIMA) proudly announces its partnership with Tixr, the largest, fastest-growing privately-held primary ticketing and live event commerce marketplace, as their official Road Gold Certification partner.

Established in 2015, CIMA's Road Gold Certification program recognizes the perseverance and dedication of Canadian touring artists who drive the economy and expand their fan bases through public performances. Artists achieve Road Gold certification by demonstrating significant ticket sales during Canadian tours over any 12-month period. Previous winners of Road Gold include The Arkells, The Glorious Sons, and Brett Kissel.

Andrew Cash, President and CEO of CIMA, stated, "Our partnership with Tixr aligns perfectly with our Road Gold program. We welcome them as a valuable ally in supporting the growth of touring artists and the live event industry as a whole."

Tixr, recently expanded into Canada, offers clients a premium, highly-visual user interface and a unified commerce experience for selling reserved seats, general admission tickets, merchandise, and more. Its customizable platform caters to venues and events of all sizes, including festivals and non-traditional spaces The company already works with independent music clients such as Sonic Unyon, New City Gas, Sonic Concerts, Noisemaker Presents, Jackson-Triggs Amphitheatre, and Area 506. Key recent partnerships include Stereo Nightclub, Cowboys Music Festival, and the East Coast Music Association.

"Tixr is excited to partner with CIMA to empower Canadian touring artists while supporting the live independent music scene," said Stéphane McGarry, Vice President of Partnerships Canada at Tixr. "Our mission is to transform the ticket-buying experience for fans and provide innovative solutions for event creators here in Canada that go far beyond just ticketing. "

For more information about Tixr, visit



Tixr, the largest, fastest-growing privately-held primary ticketing and event commerce marketplace in the world, is transforming the ticket-buying experience. Born from a fan-focused frame of mind, the Tixr platform empowers large-scale events, music venues, and sports properties with innovative solutions to highly complex ticketing and e-commerce needs. Founded in 2013 in Santa Monica, CA, Tixr's modern, unified commerce experience supports all types of events, from festivals to global arena tours, and an almost limitless suite of commerce offerings beyond admission tickets. Find upcoming events at and learn more about the Tixr platform at


Founded in 1975 CIMA is the not-for-profit national trade association representing over 350 Canadian-owned music companies connected to over 6000 artists in every province and territory in Canada. CIMA's membership ranges from individual artists and solopreneurs to Canadian-owned global music companies. Its membership also includes music publishers, managers, agents, songwriters, as well as other industry associations, provincial MIA’s and industry adjacent service companies including in digital marketing, public relations and content creation.

CIMA’s mission is to empower and engage Canada’s music community to build and sustain equitable, inclusive, diverse, and successful global businesses and careers through advocacy, professional development, collaboration, networking, and celebration.