(Excerpted from Cision PR release, March 22, 2022)
RBC announced a fresh roster of dynamic talent tapped to join First Up with RBCxMusic – a program developed to showcase and elevate emerging musicians and recording artists from across Canada. This year, the newly chosen Featured Artists will benefit from performance opportunities, financial stipends, as well as media and promotional marketing support from RBCxMusic and its network of industry partners, including Live Nation Canada, AWAL, Conscious Economics, Artscape Daniels Launchpad, trevor//peter and rock-it promotions. Participating artists will also have access to curated mentorship and networking opportunities with industry experts to help them take their craft to the next level.
Since its inception in May 2020, First Up with RBCxMusic has supported more than 150 artists across a varied array of genres and backgrounds that reflect Canada's eclectic cultural mosaic.
Live Nation Canada will provide unique performance and valuable exposure opportunities for the Featured Artists. An artist summit will be hosted later this year to guide participants through a variety of experiential learning seminars, development programs, networking opportunities, financial therapy and more. Beyond the summit, Featured Artists will benefit from educational workshops, plus learning and development support provided through Artscape Daniels Launchpad.
"Being a part of First Up with RBCxMusic has given myself, as well as many other artists, so many opportunities that we wouldn't have otherwise had," says Shantaia, First Up with RBCxMusic alumna and 2022 Featured Artist. "Their support has already been absolutely incredible, for example, getting me on The Road Back to Cavendish tour, and that's just the start!"
The roster of Featured Artists in the First Up with RBCxMusic program 2022 includes Saskatchewan's Shantaia and T-Rhyme.
RBCxMusic recognizes the diverse talent across Canada, demonstrated by the strong list of candidates in the latest talent search. RBCxMusic plans to consider these up-and-coming artists for performance opportunities and future First Up with RBCxMusic rosters.
RBC believes that supporting the arts helps foster vibrant communities with strong economies. The First Up with RBCxMusic program is part of an ongoing pledge to the arts through RBC Emerging Artists. Since 2015, over 28,000 alumni have benefited from RBC Emerging Artists, with support from the RBC Foundation totalling over $10 million each year to hundreds of arts organizations across Canada.
For the latest news on the program and its Featured Artists follow RBCxMusic on Instagram.
