SaskMusic Proudly Presents

SaskMusic Proudly Presents "Breaking Borders: Becoming Export Ready (UK/EU)"

by SaskMusic

September 18, 2014 in SaskMusic News




Breaking Borders: Becoming Export Ready (UK/EU)

SATURDAY, September 27
Round Table Meetings 10am-12pm
Workshop Panel 1:30pm
The Lazy Owl, University of Regina


Preparing for international touring can be an intimidating process. After dedicating your hard work to building a concrete audience at home, taking the plunge into the unknowns of international markets can be challenging on a number of levels. However, countless opportunities are often waiting beyond our borders: new markets, performance opportunities, networking prospects, and growing your brand with the possibility of one day performing on the global stage.

SaskMusic is thrilled to partner with our export consultant Sound Diplomacy to bring several international export leaders to our province, offering exclusive access to these sought-after delegates who will then be travelling to participate in panels at the 2014 BreakOut West Conference hosted in Winnipeg MB, October 2-5.

Whether you’re an emerging artist with the intention of working towards international markets, or an established act looking for some tips and tricks to improve your international tour results, this event will answer questions and offer insight on how to make the most of your international tours. Our panelists will be available for round table sessions during the morning portion of this workshop. These sessions require pre-registration and pre-qualification, and will allow attendees the opportunity to meet with each of these export professionals in an intimate setting. This part of the workshop will be of particular interest to artists who have already exported their sound overseas, or who are prepared for export and ready to make it happen. (SaskMusic staff can help you prepare topics you may wish to discuss during your roundtable meetings.) The afternoon panel will cover a variety of international export points including tools and techniques for getting you to an export ready status, and developing a solid export strategy to get your music into the international marketplace.

  •  To register for the full day (round table meetings plus afternoon panel), you must be a current member of SaskMusic. The entire day will be free and lunch will be provided. Visit the registration form at to provide us with information about your export-ready status, which will be provided to the international panelists in advance.
  •  To register for the afternoon session only, please contact or call 1-800-347-0676. The session is free for current SaskMusic members, or $30 for non-members (payment accepted via cheque, cash or credit card in advance, or by cheque or cash at the door).

We thank Creative Saskatchewan for their support of this event.


About the Panelists:

Adam Cardew, Absolute Marketing, London UK

Moving to Absolute Marketing & Distribution Ltd in 2011 to become their Digital Manager, Adam has helped them deliver results on a range of artist releases – from chart-topping to emerging artists. He’s conceived and implemented marketing campaigns for McFly, Anastacia, Backstreet Boys, Blue, Dexys, Noisettes, Crystal Fighters, New Kids on the Block, Wheatus, Melanie C, Beverley Knight, The Stranglers, Lisa Stansfield, Deep Purple and Matt Cardle, alongside working across a broad range of smaller labels, artists and genres. Becoming the Head of Digital in 2012, Adam has helped transform Absolute’s reputation from a key independent in physical distribution to that of a major competitor in digital distribution also – with strong partnerships across iTunes, VEVO, YouTube, Spotify and other platforms. As a result his knowledge of the digital landscape is well-founded, along with the logistical experience of working a successful release in the independent sector.



Danny Keir, Sound Diplomacy, London UK

Danny has over 7 years experience working closely with musicians at varying stages of their careers from developing artists starting out to festival headliners and every stage in between. Following a brief period with Moshi Moshi Records Danny joined Black Book Management to work with artists such as Razorlight, Noisettes and Lucy Rose. During his time at BBM he worked with a huge range of international music industry professionals through album release campaigns to international touring. Danny also set up and ran a small label to aid the profile building of the developing artists on his roster. Through this label he released singles from Lucy Rose, Glitches and Johnny Borrell amongst others and orchestrated promotional strategies, social media management and merchandise design.




Frank Ehrmann, Target Concerts, Munich DE

Frank started working with target concerts in 2000. He is also the founder of the independent label The Instrument Village. Target concerts is a booking agency / live promoter based in Munich, Germany with national and international artist in Germany, Austria and Switzerland. Some artists Frank is currently working with include Portugal. The Man (USA), The Builders & The Butchers (USA), Steaming Satellites (AT), The Hidden Cameras (CAN), Dearly Beloved (Can), In-Flight Safety (Can, Les Jupes (Can) and many more.





Joerg Tresp, Devil Duck Records, Hamburg DE

Jörg established DevilDuck Records in 2004, and is celebrating it’s 10th anniversary this year. He is currently working with bands from US, Canada, Scandinavia and of course Germany and focusing on authentic and timeless artists/bands who have a so called “indie attitude“. Jörg is also involved with DevilDuck Booking, which includes artist & label management. For the past few years he has been involved with Sub Pop artist & label management and has just started working for Nevado Records while also teaching “music business“. After studying “business & social economics“ in the UK Jörg worked for different record companies such as Edel Records and Warner Music as a Marketing Manager.





Lucy Roiter, Mama & Company, London UK

Lucy Roiter is Head of Talent for Wilderness Festival ( at Mama and Company. Artists to have played Wilderness include Burt Bacharach, Metronomy, Sam Smith, London Grammar, Jessie Ware, Empire of The Sun, Rodriguez and many more. Lucy is one of the key bookers for Lovebox Festival ( and Somersault Festival ( In addition to booking acts for major festivals, Lucy heads up Showcase Artist Management. She manages We Were Evergreen (Island Records/ Because) who have just released their debut album 'Towards' and this summer completed a 30-date, sold-out UK and European tour as well as playing Glastonbury, Reading, Leeds and many more festivals. We Were Evergreen have recently secured syncs with Nokia, Jacobs Coffee and Target as well as being brand ambassadors for Topshop, Rayban, ASOS and Adidas. Lucy also promotes artists on tour in the UK. Artists Lucy has worked with include Jack Savoretti, The Hoosiers, Dry The River, Joan as Policewoman and many more.


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For more information, please contact Rebecca Windjack, SaskMusic Project and Education Coordinator at (306) 347-0676 or email