SaskMusic @ SXSW 2014

Breakout West International Marketing Partnership

by SaskMusic

March 10, 2014 in SaskMusic News

SaskMusic is gearing up to attend SXSW (South by Southwest) in Austin, Texas to present the next event under our new international marketing partnership with BreakOut West, Manitoba Music, Music Alberta and Music BC.  Following a successful week at Folk Alliance International 2014, we are pleased to once again present Saskatchewan artistry to international music industry professionals with the following three events:

BreakOut West Interactive Party presented by BOW, BreakOut West, Manitoba Music, Music Alberta and Music BC on March 11, 4PM @ The Majestic Music Hall & Bar (419 B E. Sixth Street, Austin TX) featuring Slow Down, Molasses.

How The West Was Won presented by SaskMusic and Alberta Music on March 14, 3PM @ Canada House - Friends (208 6th Street, Austin TX) with showcases from Andy Shauf and Slow Down, Molasses.  Following the successful brand created for CMJ Music Marathon 2014 we will once again present this showcase event with Alberta Music. Canada House is presented by Canadian Blast, an initiative of CIMA (Canadian Independent Music Association), and allows international conference delegates to pursue their ongoing relationship with Canadian music.

SaskMusic SXSW Trade Show Showcases March 11, 12-5:15pm and March 12, 12-3:15pm @ The Austin Convention Center (500 E Cesar Chavez Street, Austin TX). Presented by SaskMusic, STEP (Saskatchewan Trade & Export Partnership) and CIMA (Canadian Independent Music Association), SaskMusic will host a booth in the SXSW trade show featuring displays and artist showcases from Slow Down Molasses, Jeans Boots, Def3 and more to be announced. The trade show runs March 9- 11, 11AM-6PM and March 12, 11AM-4PM.

To view the Saskatchewan artist SXSW showcase schedule, visit:,article/6079/saskmusic-at-sxsw-2014

About SXSW
South by Southwest Music and Media Conference, “the world’s leading music industry event,” offers attendees the opportunity to explore the future of the music industry during the day at panels, talks, trade show, Music Gear Expo and other activities at the Austin Convention Center. At night, the best mix of musical performances from over 2,200 regional, national and international acts takes place. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees. SXSW Music is now in its 28th year.

SXSW 2014 Official Saskatchewan Showcasing Artists

Andy Shauf
Over the past few years, Regina’s Andy Shauf has emerged as one of Canada’s most respected singer-songwriter voices, wooing audiences with his tender tenor and softly-strummed songs, and invoking the spirits of departed folk heroes such as Nick Drake, Elliott Smith and Jeff Buckley. With a solid management and publicity team in place, Andy Shauf is preparing the followup to his self-produced 2012 album The Bearer of Bad News (which earned him Producer of the Year honours at 2013’s Western Canadian Music Awards).

Slow Down, Molasses
Saskatoon’s Slow Down Molasses is a five-piece indie-rock collective described as “the Broken Social Scene of the prairies” by Toronto’s Exclaim! Magazine. Taking cues from the wide-open spaces of their home, they craft expansive, texture-heavy pop songs that break into storm squalls of drone, delay and feedback. For their new record Burnt Black Cars, out later this year, they have turned to producer and prairies ex-pat Jace Lasek of the Besnard Lakes, developing the dreamy vocal arrangements of their previous, self-released album Walk Into the Sea (number 12 on Uncut editor Allan Jones’ personal top 20 of the year, between Neil Young’s Americana and Sharon Van Etten’s Tramp) and sharpening the songwriting into concise blasts of synth-driven melodies and full-on rock choruses.