Ready, Aim, Release: Planning a Successful Album Launch

by SaskMusic

June 13, 2012 in SaskMusic News


Ready, Aim, Release:
Planning a Successful Album Launch

Chris Brandt, Nimbus Music Business Program, Vancouver
and Skip Taylor, Skip Artist Services, Regina

Saturday, June 23, 2012, 2pm
Saskatoon: The Bassment, 202 4th Avenue North

Sunday, June 24, 2012, 2pm
Regina: The United Way, 1440 Scarth Street

Your album is done. Now what?

A little planning can go a long way in helping you succeed. Chris Brandt and Skip Taylor will discuss how take your finished album to the ears and wallets of consumers. We’ll discuss marketing, promotion, current distribution options, and other DIY strategies for artists who have a new album to work. We’ll also look at changes within the industry, common myths, and give direction on how you can be more effective with your limited resources.

Chris Brandt is the Department Head and Instructor of the Music Business Program at Nimbus School of Recording Arts in Vancouver BC ( For 10 years, Chris managed the sales, promotion and marketing of over 6,000 releases a year for Universal Music. He then launched his own independent record label, gained additional experience in band management, was the music editor for a local publication, a contributing editor for Discorder magazine, and the host of an independent radio show. Through Nimbus, Chris is proud to support the efforts of Music Therapists at BC Children’s Hospital and Canuck Place, and partner with The Music Therapy Ride to design mobile recording units for use in hospitals. In 2012 he co-founded Music Heals (

Skip Taylor has been involved in the music industry for over 25 years. His experience started with promoting punk rock shows in the mid-to-late ‘80s, attending music college, and then managing a record store. From 1996-2011 Skip was the Universal Music Promotion Rep in Saskatchewan, responsible for promotion, marketing and publicity for the entire Universal roster of artists in the province. In 2011 Skip started his own company, Skip: Artist Services, an artist consulting and music services company. Skip recently accepted a position as Performing Arts Coordinator at the Organization of Saskatchewan Arts Councils.

This workshop is FREE for all SaskMusic members or $20/each for non-members. Everyone is welcome to attend, however please pre-register as space is limited: phone 1-800-347-0676 or email

Thanks to our workshop sponsors, Nimbus Recording and The SaskTel Saskatchewan Jazz Festival.