March 18, 2021

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Capturing a ‘normal year’ of music urgently needed

SaskMusic has engaged Nordicity to develop a profile and economic impact assessment of Saskatchewan’s music industry.

With your help, we will estimate the economic impact, social benefits, and financial health of the local music scene, as well as define its contribution to Saskatchewan’s economy.

Why is the survey important for you? 

  • You can help SaskMusic develop an accurate baseline of the size of our sector pre-COVID. Your responses will enable us to calculate the impacts of the music sector and  will be crucial to future advocacy and rebuilding efforts post Covid19.
  • It is your chance to have your voice be heard by government and other policy and funding decision-makers and influencers. 
  • Your input will help make this research more suitable and useful to you. The final report will provide information about your music sector that will be helpful to you, other industry members and government alike.

Who should complete this questionnaire?
Every individual person, company and organization that is involved in Saskatchewan's music sector, including:

  • Artists, musicians, songwriters, composers
  • Live crew support including sound and lighting techs, rigging, and event producers
  • Agents, managers and bookers
  • Labels and recording studios
  • Festivals and venues
  • Retail stores
  • Music teachers and teaching studios
  • Any individuals with activities related to music
  • Funding bodies or music associations

For more information:



Western Canadian Music Award Submission Deadline: March 19

Are you a western Canadian artist or industry member? Submissions are now open for the Western Canadian Music Awards (both artistic and industry). Learn more about the Awards guidelines to see if you qualify, and be the first to get your application in.

Submissions can be made by the Artist/Industry professional themselves or they can be submitted on the Artist’s/Industry professional’s behalf. It is recommended that nominees, and those submitting, be a member of a Western Canadian Music Industry Association but is not required. The Nominee must have been born in either Manitoba, Saskatchewan, Alberta, British Columbia, Yukon or NWT and must have lived in one of those Provinces or Territories for six consecutive months in the past year (January 1, 2020 - March 19, 2021).

More info




how we listen

WCMA, and BreakOut West, and Byta Present: #HowWeListen
Free Online Event

The Western Canadian Music Alliance (WCMA) and BreakOut West, Western Canada's largest music industry event, and Byta, the platform for securely sending digital audio files and streams, are excited to announce that they will partner to present a five part series titled #HowWeListen. Beginning in January 2021, these will be conversations focused on music discovery with representatives from within the music industry. Five discussions, each focusing on different genres of music creation: Folk, Country, Hip-Hop, Francophone and Rock/Indie.

How industry insiders listen to and discover new music is one of the most important things for artists and their teams to understand. These are the insights artists require in order to properly craft pitches and to target how potential audiences might hear about them.
Upcoming panel discussion dates are as follows:

  • March 24 – Francophone
  • April 7 – Folk

More Info


New workshops and webinars are being added at!


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#ForTheLoveOfLive Awareness Campaign

The Canadian Live Music Association has launched #ForTheLoveOfLIVE, an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada's live music industry.

Make some noise and tag Canadian Live Music Association on social media as you share your favourite live music memories, support artists and live music workers, and ensure live music remains at the forefront of recovery conversations.

Click the link below to access digital toolkits for fans and industry stakeholders, and instructions on how to engage with your local MLA/MP.


NEW INFO: Strong Recovery Adaptation Rebate (SRAR)

The Strong Recovery Adaptation Rebate is established to reimburse eligible small businesses in Saskatchewan for incremental expenses made to adapt their business models to operating during the COVID-19 pandemic. Financial assistance includes a payment of up to $5,000 for 50% of total eligible business-adaptation investments made by the applicant between April 1, 2020, and February 28, 2021. The minimum business expenditure that will be reimbursed is $300 (which would mean a $150 government contribution).

Business adaptation investments include incremental, one-time expenditures aimed at establishing physical barriers or reconfiguring space to operate safely, providing services through digital tools, providing new or different services or products, and shifting to delivery or curb-side services. Eligible expenditures are intended to contribute to the completion of an asset or project that is lasting and not transactional, for example, a website or renovation. Eligible expenses include website development or enhancements to support curbside pickup or delivery, initial costs for new software, costs of renovations and lasting equipment needed to operate safely like hand sanitation stations, or contactless payment. They do not include staff costs, personal protective equipment such as masks, hand sanitizer or cleaning products.

Applications will be accepted from December 22 to March 31, 2021.



Featured Singles/Videos

Submit Albums/News

Have you recently released or will soon be releasing an official single, music video, or album, in any genre? Have some exciting music news to share?
We want to know what you've got going on! Even if we follow your socials, we (and other media) don't see, or catch everything you post about.
Please let us know your release date and/or other activities. Just follow the links above!


Lenore Maier

Featured Career Tracks Mentor: Lenore Maier

Lenore Maier is a multi-instrumentalist; she plays drums and sings in Saskatoon surf pop band The Garrys where she has performed alongside notable acts such as The Sadies, Elliott Brood and La Luz. She also produces ambient electronic works as Ursa and has worked in the realms of film score composition and live theatre sound design. She is the co-founder of Grey Records, a small cassette label based in Saskatoon. She has toured across Canada and the UK and has booked several tours for her own bands and others on Grey Records. She is an organizer with Girls Rock Saskatoon and is the founder of FEMFEST! (2017-2019) and Festival Director of The Manitou Boogaloo (2018-present). She has juried several music festivals and has been a FACTOR juror since 2014. Lenore holds a Bachelor of Arts in International Studies and is currently pursuing a Master of Public Health at the University of Saskatchewan.

Lenore joins the Career Tracks program to provide consultation and assistance with questions including: grant applications, national and international showcasing, recording, touring, running a small record label, self-booking and self-management.

Career Tracks offers confidential, one-on-one assistance to artists and music professionals. SaskMusic members can meet with our team to discuss career plans, marketing strategies, touring, songwriting and copyright, funding and grant applications, demo critiques/reviews, industry trends, or other relevant music industry topics.

To book a consult with Lenore, or to read more about our other mentors, click HERE


RWG promo

The monthly Songwriters groups are currently meeting online via Zoom. Please check out their Facebook groups for more information about the next meeting.

Saskatoon group info:

Regina group info:


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