WCMA, and BreakOut West, and Byta Present: #HowWeListen - Free Online Event


  • March 3, 2021
  • March 24, 2021
  • April 7, 2021

The Western Canadian Music Alliance (WCMA) and BreakOut West, Western Canada's largest music industry event, and Byta, the platform for securely sending digital audio files and streams, are excited to announce that they will partner to present a five part series titled #HowWeListen. Beginning in January 2021, these will be conversations focused on music discovery with representatives from within the music industry. Five discussions, each focusing on different genres of music creation: Folk, Country, Hip-Hop, Francophone and Rock/Indie.

How industry insiders listen to and discover new music is one of the most important things for artists and their teams to understand. These are the insights artists require in order to properly craft pitches and to target how potential audiences might hear about them.

Hosted by music industry veteran and Byta’s founder, Marc Brown, each discussion will consist of three special guests who work deep within Western Canada’s music industry. A diverse line up of voices will join the conversations including Jordan Sowumni (Boosie Fade), Jim Cresman (Invictus), Mariel Buckley (Artist), Nathan Stein (Dine Alone Records), David ‘Click’ Cox (CLK Creative Works), Cartel Madras (Artist) and more. These conversations will divulge actionable insights into how people working in every level of the music industry consume, discover, and experience new music.

The #HowWeListen series launched January 27 with the first panel focusing on Indie Rock. Each month BreakOut West and Byta presents a new panel discussion with the fifth installment taking place in April.

This is a great opportunity to help you start building a stronger and more effective strategy, no matter the style of music you create or work with.

Panel discussion date are as follows:

January 27 – Rock/Indie
February 17 – Country
March 3 – Hip Hop
March 24 – Francophone
April 7 – Folk

To register for January 27 click here.

For more info on #HowWeListen click here.

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