Marketing & Promotion
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Getting Intimate With Your Fans
August 7, 2009 in Marketing & Promotion
It’s time to talk about lifestyle marketing. For those of you who attended “Your Fan is Your...
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Branding in a Branded World
August 6, 2009 in Marketing & Promotion
Just the other day, while I was out contributing to the economy at a local mall, I giggled at the sight of...
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Facebook & Fanbase-Building
August 6, 2009 in Marketing & Promotion
We’ve all heard of MySpace and the wave of social networking that has taken over the internet....
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Your Website as a Tool
July 30, 2009 in Marketing & Promotion
Can your website get you signed? Not necessarily…but it sure couldn't hurt. Often used as a means...
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Web Solutions
July 30, 2009 in Marketing & Promotion
Know you should have a website to promote your musical career, but confused about the whole business? Here...
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The Essentials of CD Design
July 29, 2009 in Marketing & Promotion
Looking at recent items coming into our office has inspired me to talk about CD design again. Many of you...
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Design Recap: More on CD Design
July 29, 2009 in Marketing & Promotion
First impressions count! Make sure you allow enough in your recording budget for a professional looking...
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Songwriters & Radio Play
July 29, 2009 in Marketing & Promotion
Songwriters earn money by licensing their songs and collecting royalties. In this article we're going to...
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The Rocky Road to Radio Play
July 29, 2009 in Marketing & Promotion
Pursuing radio airplay can be expensive, frustrating and time consuming. Some artists assume all that's...
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More on the Fine Art of Media Kits
July 29, 2009 in Marketing & Promotion
"Packaging is an artistic statement in itself and taking a little bit of time and pride in it shows...
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