July 28, 2022

SaskMusic's Latest


CS music video marketing

Creative Saskatchewan Lunchroom Series Grant Workshop: Music Video Marketing

Join us on Wednesday, August 10, 2022 at 12:00 – 1:00 PM CST via Zoom to learn how you can make the most of your music video! 

We will discuss how to personalize your marketing strategy, key marketing tools and avenues for promotion, and different strategies for various genres and career levels.

This webinar is presented to you by Creative Saskatchewan in partnership with SaskMusic

Register here: https://www.creativesask.ca/post/music-video-marketing-webinar

We've also posted the recording from our last Lunchroom Series Grant Workshop with Creative Saskatchewan on all of their music funding streams which can be found HERE


Live Music Workers FundLive Music Workers Fund (French)

Earlier this year, the Government of Canada put out a call seeking associations to administer a new support fund, the Canada Performing Arts Workers Resilience Fund. SaskMusic and music association colleagues across Canada held a series of meetings where it was determined that we could most efficiently administer this funding stream by partnering and signing in support of the music industry funding stream delivery to be managed through Unison, a registered Canadian non-profit that provides counseling, emergency relief, and assistance programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, or economic difficulties.

We are thrilled to announce that Unison’s application was approved on May 2 and applications to the fund opened on July 6.

Building off the existing Unison Financial Assistance Program, The Live Music Workers Fund will provide financial relief to qualified independent and self-employed workers in the live music sector. Successful applicants will receive a one-time payment of $2500.

What makes me eligible to apply for financial assistance?

  • You have worked primarily in the music industry for at least two consecutive years.
  • You have earned at least 55% of your income from the Canadian music industry.


You should apply for the Live Music Workers Fund if you are an independent, self-employed live music worker who lives outside Quebec and identifies their primary occupation in the music community as one or more of the following:

  • Artist
  • Booking Agent
  • Composer
  • Concert Photographer
  • Concert Recording Engineer
  • Consultant
  • DJ
  • Event Production/Festival
  • Artist Manager/Management Company
  • Marketing/Communications
  • Merchandiser
  • Musician
  • Production Company
  • Promoter
  • Publisher
  • Publicist/Public Relations
  • Retailer (Instruments and Supplies)
  • Stagehand/Roadie
  • Technician
  • Tour Management/Operator
  • Songwriter
  • Talent Buyer
  • Venue
  • Video


You should apply for the Industry Assistance Fund if you do not meet the eligibility criteria for the Live Music Workers Fund, but still identify as a Music Industry professional, including (but not limited to):  

  • Association
  • Consultant
  • Distributor
  • Graphic Artist
  • Marketing/Communications
  • Publisher
  • Producer
  • Trade Publication
  • Publicist/Public Relations
  • Music Educator
  • Music Photographer
  • Record Company
  • Recording Studio
  • Recording Engineer
  • Retailer (Instruments and Supplies)
  • Video
  • Other

The first step to apply to the fund is to register with Unison: https://unison.smartsimple.ca/

A step-by-step tutorial is available here (PDF)

Applicants who do not qualify for financial support under the Live Music Workers Fund program will be verified and processed through the already existing Unison Financial Assistance Program. All eligible applicants, no matter their occupation in the Canadian music industry, will be supported by Unison. 

We gratefully acknowledge the financial support of the Government of Canada through the Department of Canadian Heritage for the commitment of support to the Canadian live music industry. Unison will be distributing this funding to qualifying live music workers across the country as part of The Live Music Workers Fund program.  

Applicants who reside in Quebec will apply for the same funding from the Foundation Des Artistes. Their application is now live here: https://frtsssc.ca/en/

Additional associations identified to provide direct financial assistance to independent and self-employed workers in the live performance sector are:



Commercial Radio Distribution: DMDS 50% off til July 31

Yangaroo DMDS (Digital Media Distribution System) is offering 50% off regular rates for promo delivery packages purchased now through July 31, 2022 (actual pricing is based on what station format you are choosing, ie number of outlets). DMDS is the industry-standard protocol for making your music available to commercial radio stations in Canada and beyond for airplay/broadcast consideration.

Using YANGAROO alerts radio programmers that your music is available, then allows them to preview (Play) or download your release directly. On-Demand Reports show you exactly which programmers have streamed and downloaded your music.

DMDS does not provide radio tracking services nor airplay reports. However, help accessing your airplay reports is available through SaskMusic (for Youth, Individual or Corporate members).

More info



Canada House Lineup Announced for AMERICANAFEST 2022

This September the Canadian Independent Music Association (CIMA), in partnership with BreakOut West, Alberta Music, Manitoba Music & SaskMusic, will be returning to Nashville for a business & showcasing mission at the 2022 edition of the AMERICANAFEST (September 13-17, 2022).

Join us for great music, food and drinks as we host a full afternoon of Canada House at InDo (632 Fogg St), Nashville on Friday, September 16 from 12-6 PM. The event is open to AmericanaFest conference attendees as well as the general public. Come out early to meet and network with the Canadians from 11AM-12PM and stay for the 9 exciting Canadian artists who will be performing throughout the afternoon, including Saskatchewan's own Last Birds and Megan Nash.

More info


global music match

Global Music Match Returns for 2022
Deadline: July 29, 2022

2020 saw the introduction of Global Music Match, a world-first collaboration created by founding partners Sounds Australia, Showcase Scotland Expo, English Folk Expo and East Coast Music Association (ECMA), along with myriad export organizations and showcase events from around the world.

96 artists from 14 countries participated in the first edition, with 74 artists from 17 countries taking part in the second edition, each taking turns in being spotlighted through a series of interviews, live sets, unreleased material and exclusive collaborations.

Through social media and peer-to-peer collaboration, Global Music Match advanced opportunities and networks internationally, encouraged cross-border artist collaboration by connecting musicians from around the world, and created new audiences in a range of international locations, providing the groundwork for future international touring development.

More Info




New workshops and webinars are being added at www.saskmusic.org/workshops!


SaskMusic's Latest



Featured Singles/Videoshttps://saskmusic.wufoo.com/forms/p1b5aft60baybgl/

Submit Albums/Newshttps://saskmusic.wufoo.com/forms/p1j5txnh11l7bht/

Have you recently released or will soon be releasing an official single, music video, or album, in any genre? Have some exciting music news to share? We want to know what you've got going on! Even if we follow your socials, we (and media outlets) don't see, or catch everything you post about. Please let us know your release date and/or other activities. Just follow the links above!


SaskMusic Library

SaskMusic Library Loans

We are pleased to open our library of equipment and music books to members. If you're looking to work on some projects or dive into some reading, you can take out high quality USB microphones, webcams, or leading music industry books from our Regina office. (Saskatoon options coming soon.)

To see the list of items available just login to your profile at www.SaskMusic.org/login and head to the Backstage under Member Resources.



Call for SaskMusic Jurors!

Would you like to participate in future SaskMusic juries? 

Selection for any given jury (which might include showcase events/opportunities; awards; or other) will be dependent on the number of people interested, a pool drawn from local and national industry members, our desire to achieve a jury representative of our music community, and the experience you indicate.

Sign up at: https://saskmusic.wufoo.com/forms/saskmusic-juror-signup-2021/


RWG promo

Please check out the monthly songwriter groups Facebook pages for more information about upcoming meetings and whether they will be online or in-person.

Saskatoon group info: https://www.facebook.com/saskatoonsongwriters/

Regina group info: https://www.facebook.com/groups/258208420940008/


SaskMusic's Latest


Got gigs? Whether they're streaming concerts or live shows as things begin to open up - pls send your show details to gigs@saskmusic.org so we can add them to our calendar!


Phone: 306-347-0676. Toll-Free in Sask: 1-800-347-0676.
Email: info@saskmusic.org
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