April 1, 2021

SaskMusic's Latest


Music Matters

Very important: Have you taken the Music Matters survey yet?

(If yes,THANKS!! Please share with your music pals for more chances to win!)

We are aiming to capture a 'regular year' of Saskatchewan music activity as a baseline to gauge our post-pandemic recovery against. We *also* generally really need some up-to-date figures on the size and scope of our industry.

We're asking ALL those in Saskatchewan's music industry - from artists and musicians and songwriters, to music teachers, to sound techs and riggers, to music stores, venues, and festivals, and beyond, regardless of role, genre, or musical income, to participate in this survey. It's important we get real figures from the many different levels and roles of our industry to get the full picture.

If your music income or activities have been affected by the pandemic, we especially need to hear from you! Real numbers will help us advocate and inform. We will also be sharing the study results with other creative organizations, unions, and colleagues.

Please share, and help us track music's recovery through the pandemic. The deadline to take the survey has been extended to April 12.

Your privacy is guaranteed. SaskMusic has engaged Nordicity to develop this profile and economic impact assessment. All responses are confidential and anonymous. No responses will be directly attributable to you, and no third party (including SaskMusic), nor any government department, will have access to the data you provide in the survey.

PLUS those who complete this survey will have the option of being entered into prize draws for an Apple iPad Air, AirPods Pro, and gift certificates for various prizes!


Take the Survey


"Share It" Incentive

As well as asking you to take the survey yourself, we need your help in spreading the word to your friends in the music community! Share our survey link and/or one of our social posts about it, tag SaskMusic, and use the hashtag #MusicMatters on your public post, and you'll get an entry into an extra prize draw for $500!

Link to share (info page about the survey): https://www.saskmusic.org/news/music-matters-survey

We are aiming to close the survey at midnight, April 12.

Thank you in advance for taking the survey, and sharing it!




how we listen

WCMA, and BreakOut West, and Byta Present: #HowWeListen
Free Online Event

The Western Canadian Music Alliance (WCMA) and BreakOut West, Western Canada's largest music industry event, and Byta, the platform for securely sending digital audio files and streams, are excited to announce that they will partner to present a five part series titled #HowWeListen. Beginning in January 2021, these will be conversations focused on music discovery with representatives from within the music industry. Five discussions, each focusing on different genres of music creation: Folk, Country, Hip-Hop, Francophone and Rock/Indie.

How industry insiders listen to and discover new music is one of the most important things for artists and their teams to understand. These are the insights artists require in order to properly craft pitches and to target how potential audiences might hear about them.
Upcoming panel discussion dates are as follows:

  • April 7 – Folk

More Info


New workshops and webinars are being added at www.saskmusic.org/workshops!


SaskMusic's Latest



#ForTheLoveOfLive Awareness Campaign

The Canadian Live Music Association has launched #ForTheLoveOfLIVE, an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada's live music industry.

Make some noise and tag Canadian Live Music Association on social media as you share your favourite live music memories, support artists and live music workers, and ensure live music remains at the forefront of recovery conversations.

Click the link below to access digital toolkits for fans and industry stakeholders, and instructions on how to engage with your local MLA/MP.




MusiCounts TD Community Music Program: Deadline April 23

Are you part of a youth-oriented non-profit, community centre, or after-school program that could use musical instruments and equipment? The MusiCounts TD Community Music Program provides up to $25,000 in instruments and equipment to non-profit organizations that operate outside of Provincial Departments of Education. The application deadline is April 23.

More Info


TD Incubator for Creative Entrepreneurship: Deadline April 15

Looking for a funding AND mentorship opportunity? The TD Incubator for Creative Entrepreneurship, presented by TD and  SOCAN Foundation - Fondation SOCAN, offers emerging music creators a cash grant of up to $3,000, mentorship by an industry professional, and a webinar series! The deadline to apply is April 15.

More Info



Featured Singles/Videoshttps://saskmusic.wufoo.com/forms/p1b5aft60baybgl/

Submit Albums/Newshttps://saskmusic.wufoo.com/forms/p1j5txnh11l7bht/

Have you recently released or will soon be releasing an official single, music video, or album, in any genre? Have some exciting music news to share?
We want to know what you've got going on! Even if we follow your socials, we (and other media) don't see, or catch everything you post about.
Please let us know your release date and/or other activities. Just follow the links above!



Featured Career Tracks Mentor: Neena Sharma

Neena Sharma is an independent Grant Writer, and the Project Manager with the Toronto based record label URBNET. She has been a juror with multiple funding organizations including FACTOR and Creative Saskatchewan, and is a mentor with SaskMusic’s Career Tracks program. She has also been a nomination judge for several Canadian music award ceremonies, including the JUNO Awards. Neena is a graduate of York University and has been working in the music industry since 2016. Although born in the U.K., Neena grew up in Ajax, ON, before eventually moving to Toronto. As a teenager, she loved visiting Criminal Records on Queen St. West, and trying to get into 19+ shows.

Within her position with URBNET, she has contributed to projects that have secured WCMA and Music NL awards, and is involved with securing OMF (Ontario Creates) and FACTOR grants. She is also part of the publicity team and contributes to A&R efforts. As an independent Grant Writer, Neena has developed grants for artists and record labels applying to funding organizations across Canada. Neena is an active volunteer with the Feminist Art Collective of Toronto and was a festival coordinator for the 2020 exhibition at OCAD. She currently resides in St. John’s, Newfoundland and can usually be spotted with her little dog in tow.

Neena joins the Career Tracks program to provide consultation and assistance with questions including: grant applications and label administration.

Career Tracks offers confidential, one-on-one assistance to artists and music professionals. SaskMusic members can meet with our team to discuss career plans, marketing strategies, touring, songwriting and copyright, funding and grant applications, demo critiques/reviews, industry trends, or other relevant music industry topics.

To book a consult with Neena, or to read more about our other mentors, click HERE


RWG promo

The monthly Songwriters groups are currently meeting online via Zoom. Please check out their Facebook groups for more information about the next meeting.

Saskatoon group info: https://www.facebook.com/saskatoonsongwriters/

Regina group info: https://www.facebook.com/groups/258208420940008/


SaskMusic's Latest


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Email: info@saskmusic.org
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