Very important: Have you taken the Music Matters survey yet?

(If yes,THANKS!! Please share with your music pals for more chances to win!)

We are aiming to capture a 'regular year' of Saskatchewan music activity as a baseline to gauge our post-pandemic recovery against. We *also* generally really need some up-to-date figures on the size and scope of our industry.

We're asking ALL those in Saskatchewan's music industry - from artists and musicians and songwriters, to music teachers, to sound techs and riggers, to music stores, venues, and festivals, and beyond, regardless of role, genre, or musical income, to participate in this survey. It's important we get real figures from the many different levels and roles of our industry to get the full picture.

If your music income or activities have been affected by the pandemic, we especially need to hear from you! Real numbers will help us advocate and inform. We will also be sharing the study results with other creative organizations, unions, and colleagues.

Please share, and help us track music's recovery through the pandemic. The deadline to take the survey has been extended to April 12.

Your privacy is guaranteed. SaskMusic has engaged Nordicity to develop this profile and economic impact assessment. All responses are confidential and anonymous. No responses will be directly attributable to you, and no third party (including SaskMusic), nor any government department, will have access to the data you provide in the survey.

PLUS those who complete this survey will have the option of being entered into prize draws for an Apple iPad Air, AirPods Pro, and gift certificates for various prizes!

"Share It" Incentive

As well as asking you to take the survey yourself, we need your help in spreading the word to your friends in the music community! Share our survey link and/or one of our social posts about it, tag SaskMusic, and use the hashtag #MusicMatters on your public post, and you'll get an entry into an extra prize draw for $500!

Link to share (info page about the survey): https://www.saskmusic.org/news/music-matters-survey

We are aiming to close the survey at midnight, April 12.

Thank you in advance for taking the survey, and sharing it!

WCMA, and BreakOut West, and Byta Present: #HowWeListen
Free Online Event

The Western Canadian Music Alliance (WCMA) and BreakOut West, Western Canada's largest music industry event, and Byta, the platform for securely sending digital audio files and streams, are excited to announce that they will partner to present a five part series titled #HowWeListen. Beginning in January 2021, these will be conversations focused on music discovery with representatives from within the music industry. Five discussions, each focusing on different genres of music creation: Folk, Country, Hip-Hop, Francophone and Rock/Indie.

How industry insiders listen to and discover new music is one of the most important things for artists and their teams to understand. These are the insights artists require in order to properly craft pitches and to target how potential audiences might hear about them.
Upcoming panel discussion dates are as follows:

• April 7 – Folk

More Info

#ForTheLoveOfLive Awareness Campaign

The Canadian Live Music Association has launched #ForTheLoveOfLIVE, an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada's live music industry.

Make some noise and tag Canadian Live Music Association on social media as you share your favourite live music memories, support artists and live music workers, and ensure live music remains at the forefront of recovery conversations.

Click the link below to access digital toolkits for fans and industry stakeholders, and instructions on how to engage with your local MLA/MP.

canadianlivemusic.ca/fortheloveoflive