Saskatchewan Express Unveil New Name & A New Look!

Saskatchewan Express Unveil New Name & A New Look!

by SaskMusic

October 26, 2017 in Buzz

Under the vision of new Artistic Director, Danny Balkwill, who took artistic and strategic leadership for the organization earlier this year, Saskatchewan Express will now be known as SaskExpress.

In addition to a change in name, a new logo and bold visual identity were today unveiled. The visual identity profiles the strength and raw dedication of our performers. Our performers make magic in music and movement. Their passion shines through.

The refreshed brand reflects our values, and honours our rich history of developing young artists and supporting their pursuit and passion for the performing arts.

Fundamental to this evolution and shift has been the arrival of Balkwill, who ascended to the artistic director role, succeeding founder and long-time community leader, Carol Gay Bell. A former performer and musician with the program, Balkwill is no stranger to the lifelong benefits for its participants.

“I can tell you firsthand that the ultimate reward of being a part of this organization is knowing you had a hand in people coming together, making lifelong friendships and inspiring dreams,” he shares. “I can’t wait to loudly and boldly remind the community that life is better with art, and to honour the talent of our performers across this province, through this brand evolution.”

SaskExpress partnered with local agency, The Phoenix Group, to develop and create the new visual identity, and will fully transition to the new look in the weeks and months ahead across all of its channels and promotional efforts.

Currently, SaskExpress is in rehearsals for its annual winter production, December 6 to 17 at the SaskExpress Theatre in Regina, and December 18 at the Broadway Theatre in Saskatoon. Details and tickets are available at SaskExpress.com or by contacting 306-522-3400.

SaskExpress is proudly presented by PotashCorp. We gratefully acknowledge the support of SaskCulture through SaskLotteries.

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